How to Get Your First 100 Customers in Singapore

Start with your existing network

Your first customers will almost certainly come from people who already know you. Tell everyone — family, friends, former colleagues, neighbours, community group members. A simple WhatsApp message works: I just launched my business. Would love your support — here is what I do and how to find me. This feels uncomfortable but it works. Your network wants to support you.

Offer a launch special

Give early customers a reason to try you now rather than later. A 20% launch discount, a free add-on for the first 20 customers, or a special bundle. Create urgency — first 15 orders only — and a reason to share: refer a friend and both get 15% off. Your first customers become your first salespeople.

Get into community groups

Singapore has thousands of Facebook groups, Telegram channels, and WhatsApp groups for specific neighbourhoods and interests. Find the ones where your customers spend time. Be genuinely helpful — answer questions, share useful content, mention your business when relevant. This drives warm leads that convert far better than cold ads.

Post on Instagram and TikTok

For product businesses, visual platforms are essential. Show your process, your product, your results. Post consistently — 3 to 5 times per week. Use local hashtags: #sgbusiness, #shoplocal, and neighbourhood-specific tags like #tampinesfinds or #yishuneats. Authenticity beats polish every time at this stage.

Ask for reviews immediately

After every sale or service, ask for a review. A WhatsApp follow-up works: Hope you loved it! Would mean a lot if you could leave a quick Google review — here is the link. Early reviews build trust for future customers and help your Google ranking. Make it easy by sending the direct review link.

Partner with complementary businesses

Find businesses serving the same customers but not competing with you. A home baker can partner with a party supplies store. A personal trainer can partner with a nutritionist. Refer customers to each other. Warm referrals from trusted sources convert better than any cold marketing.

Do things that do not scale

In the early days, do things manually that you will automate later. Personally message potential customers. Deliver orders yourself and chat with buyers. Attend neighbourhood markets and pop-ups. These high-touch interactions build loyalty and word of mouth that no ad budget can replicate. This is your competitive advantage before you have marketing dollars.